Peninsula Community Federal Credit Union recently demonstrated commitment to their community development mission by providing unexpected assistance to a member in need. The credit union's President/CEO, Jim Morrell, shared a heartwarming story during the recent Governmental Affairs Conference (GAC) that exemplifies the institution's dedication to helping their members achieve financial stability.
Member sought a loan for grocery money
Earlier this year, a retired widowed woman humbly approached the credit union seeking a $100 loan. She openly admitted that she didn't have enough money to buy groceries for the upcoming week. Instead of simply processing the loan request, the credit union staff took the time to sit down with her and understand her financial situation.
Upon reviewing her finances, the Peninsula Community Federal Union team discovered that the woman had multiple outstanding credit balances and recognized an opportunity to provide more substantial assistance. They worked with her to consolidate her debt, which ultimately generated an additional $300 in monthly income for the member.
Thanks to the credit union's proactive approach and commitment to their member's financial well-being, the woman found herself $400 ahead and no longer in need of the $100 loan she had initially requested. This outcome not only provided immediate relief for the member but also improved her longer-term financial stability.
Staff's actions made a meaningful difference
The credit union team’s actions demonstrate the significant positive impact that financial institutions can have when they prioritize their members' needs and take a holistic approach to financial wellness. By going beyond simple transactional services and taking the time to understand and address the root causes of financial challenges, credit unions like Peninsula Community Financial can make a meaningful difference in the lives of the individuals and communities they serve.
As the credit union continues to build on its community development mission, focusing on households living at or near a household survival budget, stories like this one serve as a testament to the importance of their work. Through innovative products, services, and a genuine commitment to member well-being, Peninsula Community Federal Credit Union sets an example for how financial institutions can play a vital role in creating a more inclusive and equitable financial landscape.
Learn how to mitigate risk and maximize recovery for members in or near bankruptcy by attending Collections & Bankruptcy School, September 16-19, 2024 in San Diego.