Topics of Interest

The balancing act: How board members juggle member needs, organizational success

Written by America's Credit Unions | March 25, 2024 at 8:09 PM

Serving on a credit union's board of directors is a significant responsibility that comes with its fair share of challenges and difficult decisions. As member-owned financial cooperatives, credit unions rely on their board members to guide the organization toward success while upholding the interests of its members.

Challenges faced by credit union board members include:

  • Balancing the needs of the credit union with those of its members. This often involves making tough decisions that may not always be popular but are necessary for the long-term health of the organization. For example, board members may need to approve changes to loan rates or fees to ensure the credit union remains financially stable, even if some members object to these changes.

  • Staying informed about the ever-changing financial landscape. This requires a significant time commitment and a willingness to continuously learn and adapt.

  • Ensuring adequate cybersecurity measures are in place to protect sensitive member data. This often involves making substantial investments in technology and security infrastructure, which can be a difficult decision when resources are limited.

  • Navigating complex ethical considerations, such as avoiding conflicts of interest and ensuring that all members are treated fairly. This can be particularly challenging when dealing with issues such as loan approvals or member disputes.

By six months from the date of election or appointment, board members are required to have a certain base level of financial skills, consistent with the size and complexity of the credit union operation they serve. At a minimum, directors must have the ability to read and understand the credit union’s balance sheet and income statement. Earning the Credit Union Board Financial Literacy Certificate satisfies this NCUA requirement for board financial literacy.

Board members also have the additional opportunity to earn a premier designation that demonstrates their skills. Certified Credit Union Board Member (CCUB) showcases their dedication and commitment to their role. This designation, already held by more than 400 board members, demonstrates to the credit union's members that their board is well-equipped to govern effectively.

Credit Union Board School: Introduction & Designation provides board members the chance to take this important step. Either the certificate or the designation listed above can be achieved at the school, demonstrating a board member’s dedication and commitment to the role.

Better-informed decision-making leads to improved financial stability, enhanced member services, and a stronger overall performance. As the credit union thrives under the guidance of a knowledgeable board, its members can enjoy the advantages of belonging to a well-governed and financially sound cooperative.